“Establishing goals is all right, if you don’t let them deprive you of interesting detours”. Mark Twain

I am convinced that what helps us to form character and personality is what we experience through taking the detours on life’s path.

It is worth taking detours

After taking a few interesting detours myself, which saw me travelling and living in Ireland, England and Spain, I went from medicine to tourism to writing and languages. At first sight, it does not look as if these fields have anything in common. In my opinion, there is a clear connection – they all have to do with people. Many years of experience in medical practices has helped me to deepen my knowledge in medicine, a field which has always held my interest. Furthermore, it gave me the chance to work with people, something that I really enjoy and that enriches my life. Working as a travel guide was a childhood dream and not only did I make my dream come true, I also improved and consolidated my language skills and got to know the Spanish culture and many wonderful people. All of these experiences have helped me through my studies. I firmly believe that communication between people is very important in life to reach goals in business, as well as in our private lives. In my opinion, to realise our goals, it is sometimes important to take the risk and navigate a detour or two in order to reach our destination.

CV 

„Grammar, which knows how to control even kings.“ Molière

It is often said that the one who has the last word, does not have to say much.

You bet…?

I remember the eighties, when my family and I used to sit in front of the TV to watch the German television show “Wetten, dass…?”* . While the others were very enthusiastic about the bets, I was fascinated by something else: the simultaneous interpreter. How was it possible to interpret so quickly and accurately? Furthermore, live and without any assistance? I had it very clear in my mind, I wanted to be able to do that too. I have always been interested in languages; I could say it is genetic, because a part of my family is Italian. That is why there always was and still is a touch of italianità everywhere: on holidays, among friends, on TV, in the kitchen, etc. Later, at school, I learned English and French. I realised that languages are like doors to a whole new world and that interpreters and translators have the right keys. However, I thought it was wise to listen to my head rather than to my heart. That is why I studied Economics and Business Administration - skills that would always be useful, no matter what career path I choose. But eventually, I listened to my heart. At the age of 33, I quit my job as a payroll specialist and decided to go back to university and to study translation. A detour that I have never regretted. You bet!

*Wetten, dass…? was the basis for You Bet! In the UK and Wanna Bet? in the US.

CV 

"What is uttered from the heart alone, will win the hearts of others to your own." Johann Wolfgang von Goethe

Most people do not spend enough time doing things they are enthusiastic about. With BRANDCREATIONS, I give a name to my passion, my skills and my ideas.

Personal, professional & accommodating

To create marketing concepts, to strengthen brands and to capture customers’ imagination with events has been part of my work for many years. Thanks to my long-term experience as Head of Marketing and Member of the Board of a successful company, I have wide knowledge and experience in marketing, communication, and event management. Furthermore, I have access to an extensive network of business contacts. With passion, commitment and knowledge, our team does everything possible to make clients wishes come true. We think outside the box, we have a down-to-earth working approach, and we are reliable. Depending on the size of the project and on individual requests, we count on a great collaboration with our external partners.

Contact

+41 44 202 45 45
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www.brandcreations.ch